Tuesday, December 13, 2011

FABULOUS cast MEDIOCRE production




"Prada Marfa" was the first presentation I debuted on Slideshare.
I love art and more importantly I love sharing it!
The story behind the Prada Marfa store is so intriguing that I immediately wanted to convey it as a visual story book. Slideshare was the platform that met this creative need.

The "cast"/story content of the store's background is dramatically told in the first few slides followed by heavy analysis in the ending slides.  The analysis is the best part of the presentation however I believe most viewers were reluctant to read it.

Why? It's because the visuals (images and text) weren't enticing enough.  Unfortunately, the presentation was undervalued due to the weak "production" value of the ending slides.  The slides had nice pictures BUT the font was small and there was too much text.



LESSON 1: VISUALS

Visuals enhance the viewer experience. So include:

  • Attractive images
  • Large fonts
  • Limit text

Sunday, October 23, 2011

AOL on the D.L. (disregard ladies)

Winning the Nobel Peace Prize is impressive, right?
Standing up for peace is noble, correct?
Well not according to AOL.

Ellen Johnson Sirleaf, Leymah Gbowee, and Tawakkui Karman had their social recognition equally divided as they were awarded the 2011 Nobel Peace Prize. The three women were awarded for their use of nonviolent resistance while fighting for the safety of women. Their peace - building efforts were also recognized.

Sirleafk, Gbowee, and Karman represent ethnic diversity and gender homogeneity. Using sembiotics (the process of interpretation) we will explore the signifiers (images, sounds, or words) AOL used the day the three women won the award.

After opening AOL’s homepage the viewer is greeted with 13 news headlines. Before the viewer gets to the Nobel Prize winners they first see:

- 9 Caucasian people
- A dog
- A rainbow
- A stethoscope

Then finally, on page 12 of 13 headlines there is mention of the marvelous women.



Shockingly an hour later the winners were bumped from their 12th spot and completely removed from AOL’s main news headlines. They were replaced with a story about the cartoon, The Simpsons.

Ethnic and gender disrespect often acts as a subtle, steady, sniper. This time AOL was caught holding this social weapon.

Saturday, September 24, 2011

Cyber Stylish Chopsticks

Welcome to: (N) Light10d!

At (N) Light10d my writing style can be compared to cyber stylish chopsticks; Precise, exotic, and timeless.
I use writing as a cutting edge utensil to chop up mounds of information into byte sized easily digestible chunks.  I then take those bytes and prepare them onto pixilated plates of analysis.
Every word is an organic seed of knowledge which I have carefully cultivated through research.
My social sautéing of words is praised for its originality and freshness.   This creative cuisine is best consumed in a relaxed setting with a panoramic view of the technological landscape.